Read Infinite Loop: How Apple, the World's Most Insanely Great Computer Company, Went Insane by Michael S. Malone Free Online


Ebook Infinite Loop: How Apple, the World's Most Insanely Great Computer Company, Went Insane by Michael S. Malone read! Book Title: Infinite Loop: How Apple, the World's Most Insanely Great Computer Company, Went Insane
The size of the: 498 KB
City - Country: No data
Loaded: 1236 times
Reader ratings: 6.7
The author of the book: Michael S. Malone
Edition: Broadway Business
Date of issue: February 15th 1999
ISBN: 0385486847
ISBN 13: 9780385486842
Language: English
Format files: PDF

Read full description of the books:



The inside story of how one of America's most beloved companies - Apple Computer - took off like a high-tech rocket-only to come crashing to Earth twenty years later. How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the gripping behind-the-scenes story - a story that is even zanier than the business world thought. In essence, Malone claims, with only a couple of incredible inventions (the Apple II and Macintosh), and backed by an arrogance matched only by its corporate ineptitude, Apple managed to create a multibillion-dollar house of cards. And, like a faulty program repeating itself in an infinite loop, Apple could never learn from its mistakes. The miracle was not that Apple went into free fall, but that it held up for so long. Within the pages of Infinite Loop, we discover a bruising portrait of the megalomaniacal Steve Jobs and an incompetent John Sculley, as well as the kind of political backstabbings, stupid mistakes, and overweening egos more typical of a soap opera than a corporate history.


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Read information about the author

Ebook Infinite Loop: How Apple, the World's Most Insanely Great Computer Company, Went Insane read Online! Michael S. Malone is a journalist and author who has been nominated for the Pulitzer price twice for his investigative journalism contributions. He has a regular column Silicon Dreams in Forbes (previosuly Silicon Insider for ABC)


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Reviews of the Infinite Loop: How Apple, the World's Most Insanely Great Computer Company, Went Insane


ZACHARY

An enticing cover and a controversial story.

JOSEPH

All right, quick download.

ISLA

Just a terrific book.

STANLEY

Frankly, double

LEAH

Watch out! Maybe a fundamental change in your life!




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Download EBOOK Infinite Loop: How Apple, the World's Most Insanely Great Computer Company, Went Insane by Michael S. Malone Online free

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